New VELCRO® Brand Website Kick-off

Site Sets the Stage for Global Evolution of Brand and Digital Marketing

MANCHESTER, NH – March 29, 2012 - The Velcro Companies, a technology-driven, global organization providing fastening solutions for businesses and consumers around the world, are pleased to launch an entirely redesigned brand website – www.velcro.com. This is a major milestone in realizing the companies’ new global branding platform. In the coming months, the company will be rolling out new websites, in four additional languages to help customers around the world.

“Global consumer research was conducted and management teams in every area of the business were consulted to develop sweeping improvements to the user experience,” says Jurjen Jacobs, Vice President of Global Marketing. “The site is one of the first showcases for the clean, modern visual style that is being implemented across all brand communications from digital media to packaging.”

The new site homepage stimulates consumer exploration of VELCRO® brand product uses through a series of interactive scenes including:

  • Home
  • Office
  • Classroom
  • Outdoor settings

Rich in imagery, comprehensive individual product pages guide users toward purchase and locating the product at retailers near them. In the coming months, e-commerce functionality will be added to product pages.

Business to business users (B2B) will also find a more interactive site for their use. Each strategic business unit landing page is enhanced with new overview information and interactive, application-driven presentations of VELCRO® Brand product use cases. For B2B customers looking to navigate directly to the business product portfolio, an alternate product navigation system allows direct access to the entire range of business products and specifications.

Social media links have become more prominent as the site prepares for upcoming functionality enhancements, setting the stage for consumer-generated content, new customer service management tools and digital marketing follow through. Additionally, the site design has been optimized for the growing variety of end user screen formats.

About The Velcro Companies

The Velcro Companies together comprise a technology-driven, global organization providing fastening solutions for businesses and consumers around the world. With over 50 years of experience, the Velcro Companies are proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. The Velcro Companies offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world.  “Like” VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand.

For further information, please contact:


Taylor Duffy

Brand Manager, Velcro Americas

tduffy@velcro.com

(603) 626-6542 – office

(603) 203-9443 – mobile

 

Sarah Francomano

Fleishman Hillard

Sarah.Francomano@Fleishman.com

(617) 692-0515 – office

(781) 799-1216 - mobile