VELCRO COMPANIES ANNOUNCES AVAILABILITY OF TRUSTED FASTENING SOLUTIONS TO CHINESE DIAPER MANUFACTURING MARKET

Designed for Disposable Diapers and Other Personal Care Items, Soft Fasteners Create a Reliable and Durable Closure

NANJING, APRIL 18, 2018 – Velcro Companies, the category inventor of hook-and-loop fasteners, today announced the availability of its trusted closure solutions available to the Chinese market. Designed specifically for use in diapers, training pants and other disposable personal products, the new high-tech hook fastening solutions can easily integrate into existing manufacturing processes and provide consumers with dependable and high-performance closures.

New to the Chinese market, plastic hook 09A and 12A mate with VELCRO® Brand nonwoven loops to create a strong connection that keeps diapers and other personal care products secure and in place. The fasteners are designed for the unique needs of babies with extra soft, flexible and skin-friendly edges. They provide a comfortable alternative to traditional pre-combined closure solutions.

“For decades we have been a trusted partner for diaper and personal goods manufacturers across the globe who rely on our soft, easy-to-use solutions to provide customers extra value,” said Frank Liao, APAC President, Velcro Companies. “We are pleased to offer our high-performance closures to Chinese manufacturers seeking a local partner.

Velcro Companies provides strong local service through its service through APAC-based sales force, technical service teams and local production.

Please visit the Velcro Companies booth of 4U01 at the CIDPEX show, April 18 – 20, 2018. To learn more about Velcro Companies, please visit: www.velcro.com.

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To find out more about our company, visit www.velcro.com.

Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should never be used as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

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Media Contacts:
Julie Barry
Velcro Companies
jbarry@velcro.com
O: 617.946.5536

Rena Zhou
Velcro Companies
rzhou@velcro.com
O. 8621.60452090