Velcro Companies Appoints Tristan Peniston-Bird as Chief Corporate Affairs Officer

LONDON – October 12, 2017 – Velcro Companies today announced that Tristan Peniston-Bird has joined the company as Chief Corporate Affairs Officer, based in London.

“I am very pleased to welcome Tristan to Velcro Companies,” said CEO and President Fraser Cameron.  “Tristan is a seasoned leader and corporate communications expert and, with broad experience across the private and public sectors, he brings expertise in reputation management, stakeholder engagement, media relations, and risk and crisis management.  I look forward to his contributions as Velcro Companies continues to celebrate the past while bringing the VELCRO® Brand into a brave new world.”

Tristan will work closely with Velcro Companies’ regional businesses and senior leadership team to realise the company’s purpose-driven ambitions, and to build and strengthen stakeholder relationships around the world.

Most recently, Tristan was a Managing Director and the head of communications and marketing at Euroclear, the global financial services company.  Earlier in his career, Tristan held a variety of corporate, financial and crisis communications leadership roles in Asia, Europe and North America.

Tristan holds a master’s degree in finance from FINSIA, and a degree in public relations from RMIT University, in Australia.

About Velcro Companies

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.

Note to editors

At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners.  Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth.

The VELCRO® mark should never be used as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives. The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products.  For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.