Velcro Companies is nominated as North America and Household and Consumer Goods Team of the Year

Velcro Companies is proud to announce that the trademark team behind the “Don’t Say Velcro” campaign, was nominated as North America and Household and Consumer Goods Team of the Year by the publication, World Trademark Review in its annual WTR Industry Awards 2018. The awards will be presented at an exclusive ceremony at the Seattle Art Museum in May and honours leading trademark teams and individuals across a number of different industries.

Here is the shortlist of nominees:
– North America Team of the Year
– Microsoft
– Netflix
– Nintendo of America
– Velcro Companies

Household and Consumer Goods Team of the Year
– American Greetings
– Colgate-Palmolive
– Spectrum Brands
– The Clorox Company
– Velcro Companies

About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Belgium, Canada, Mexico, Uruguay, Spain and China and sales offices around the world. To find out more about our company, visit

Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should never be used as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.


Media Contacts:
Julie Barry
Velcro Companies
O: 617.946.5536