Velcro Industries Partners With Paragon Pet Products to Incorporate Advanced Packaging Closure Solution

Paragon Pet Products Uses VELCRO® Brand PRESS-LOK® Closure Technology In New Packaging


MANCHESTER, NH – February 26, 2013 – Velcro Industries, with its commitment to creating smart products, services and technologies wherever things can be connected, announced today its partnership with Paragon Pet Products. Velcro Industries is working with Holland-based Paragon Pet Products to integrate Velcro Industries’ innovative PRESS-LOK® closure technology into its gluten-free, vegetable-based, all natural dog treats, WHIMZEES®. The one-of-a-kind dog treats help remove tartar and plaque, are highly digestible and rich in fibers.

Paragon Pet Products and Velcro Industries worked with manufacturer PEEL Plastics Products Ltd., a recognized leader in product and process innovation, to deliver premium packaging for WHIMZEES®. With a flat surface, WHIMZEES® packages have excellent shelf stability and superior cube utilization. The pouches can fit snugly or tightly on the shelf, or the pouch’s sombrero-style hanger hole can be used to hang the product at retailer locations.

“We are thrilled that PRESS-LOK® delivers a fun and functional new brand experience for Paragon Pet customers purchasing WHIMZEES®,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Industries. “Additionally, Paragon Pet Products has a strong reputation and commitment to delighting its customers. Similarly, Velcro Industries strives to create state-of-the-art products and technologies, such as PRESS-LOK®, that deliver the highest level of satisfaction to our customers and their consumers.”

“Our mission is to develop the healthiest, high-quality dog chews in the world,” said Roelof Kunst, Marketing and Sales Director of Paragon Pet Products. “With VELCRO® Brand PRESS-LOK® closure technology, our customers can trust their dog treats will remain fresh and deliver the same great taste and abundant value as the day they purchased WHIMZEES®. Our dog treats will continue to make a positive contribution to dogs’ teeth, health and well-being.”

The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.

Paragon Pet Products will launch WHIMZEES® new packaging in April 2013 at many Pet Specialty retailers.

About Velcro Industries

Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world.  Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world.  “Like” VELCRO® Brand on Facebook: or visit  for more information.

About Paragon Pet Products

Paragon Pet Products is one of the most advanced dog chew manufacturers in the world. 24 hours a day, 7 days a week, Paragon Pet Products fully facilities produce a large range of innovative dog chews. Their products are sold in more than 40 countries around the world and are 100% vegetarian, based on potato or wheat starch. Thanks to their special shapes and ingredients, these chews make a positive contribution towards maintaining the health of canine jaws, teeth and gums. Moreover, they also help with digestion. Visit for more information and also be sure to visit the new consumer website that will launch at the end of March 2013.


About PEEL Plastics Products Ltd.

For over 30 years, Peel Plastics Products Ltd. has been a recognized leader in flexible packaging solutions and process innovation. We create custom packaging solutions to complement your brand. As a responsive supply partner, our products are customized to provide solutions that are unique, industry relevant and brand specific. Peel is committed to being the most responsive supply partner, a recognized leader in product and process innovation, and the overall best value provider of flexible packaging materials. We house all of our print, lamination and converting capabilities in one location, which gives us a clear advantage at meeting otherwise challenging deadlines. For more information visit and learn how we can help bring packaging innovation to your brand.


For further information, please contact:


Chris Lerra
Business Dev. Manager
Velcro Americas

(603) 222-4802 – Office

Jessica Dionne
Account Executive

(617) 692-0543 – Office


Roelof Kunst
Marketing & Sales Director
Paragon Pet Products

+31 (0) 598 319579 – Office

Arnoud Prins
Business Development Manager
Peel Plastics Products Limited
(905) 456-4057 – Office